Start here, Go Far
Client: West Thames College, London
Industry: Education
Services: Campaign Identity, Creative Direction, Print Design, Digital Design, Environmental Graphics
Year: 2022
Campaign Identity & Rollout
Designed for West Thames College, Start Here. Go Far. was a summer recruitment campaign created to inspire prospective students and demonstrate that every educational journey begins with a single decision. Built around one clear message, the campaign extended across print, digital, outdoor advertising and campus environments to create a recognisable and consistent experience wherever it appeared.
Inspiring the next step.
Every summer, West Thames College launches a campaign to encourage school leavers and adult learners to continue their education. The challenge was to create a campaign that felt optimistic, approachable and memorable while remaining flexible enough to work across dozens of different formats, audiences and environments.
Rather than relying on individual advertisements, the objective was to develop a visual system capable of carrying one message consistently; from campus signage to buses, billboards and digital platforms.
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One message. Every touchpoint.
The campaign centred around one simple thought:
Start Here. Go Far.
More than a slogan, it became the foundation of the entire campaign. Every visual decision; from typography and illustration to colour, layout and messaging, was designed to reinforce that single idea, creating a campaign that felt unified regardless of where students encountered it.
Designed for consistency.
A successful campaign isn't measured by a single poster; it's measured by how consistently it performs across every application.
The identity was designed as a flexible visual system, allowing key campaign elements to be adapted across large-format advertising, printed materials, digital communications and social media while maintaining immediate recognition throughout.
A message students could relate to.
Supporting headlines and handwritten messaging introduced personality without distracting from the central campaign idea.
Together they created an approachable, encouraging tone of voice that reflected the ambitions of prospective students while giving the campaign a recognisable character across every touchpoint.
From campus to city.
The campaign was designed to reach students wherever they were...
on campus, online and throughout London.
On Campus
Large-format graphics, directional signage and internal displays created a consistent visual presence throughout the college environment.
Digital
Social media graphics, website assets and promotional content ensured the campaign remained recognisable across every digital platform.
Around London
Bus advertising and outdoor media extended the campaign beyond campus, increasing visibility and introducing the message to prospective students across the city.
Engagement
Custom Instagram GIF stickers were developed to encourage students to incorporate the campaign into their own Stories, extending the identity beyond official marketing materials and into user-generated content.
CAMPAIGN OUTCOMES
Designed
to travel.
The campaign was successfully adapted across multiple physical and digital environments, demonstrating the flexibility of the identity while maintaining a consistent visual language throughout every stage of the student journey.
Deliverables
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Campus-wide rollout
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Outdoor advertising
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Bus campaign
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Social media campaign
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Print collateral
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Environmental graphics
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Instagram GIF stickers
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Digital marketing assets
Open Card
End Card
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Reflection
Large campaigns demand more than attractive visuals; they require systems capable of remaining consistent across dozens of formats, audiences and environments.
Start Here, Go Far reinforced the value of building flexible campaign identities that adapt without losing recognition. By establishing a clear visual language and a simple, memorable message, the campaign maintained its impact whether viewed on a campus wall, a moving bus or a student's phone.
GOOD DESIGN MOVES PEOPLE
In this case... Quite literally.
From where they are...
To where they could be.
