ATTEND 100%
Atendance pOSTER DESIGN-uPGRADE
Client: West Thames College london
Category: Education
Year: 2021
One of my favourite projects while at West Thames College is this simple poster set redesign.
Using the college's brand colours for the backgrounds and sharp images of students, I brought life and vibrancy to the college's Attendance posters.
These posters were printed and posted around the college as well as displayed on the large, 9 panel digital screen in college's atrium.
Turning an overlooked message
into something harder to ignore.
The message mattered.
The design wasn't landing.
West Thames College's existing attendance campaign communicated an important message, but its visual language lacked the impact needed to compete for students' attention across a busy college environment.
The brief was to refresh the campaign without changing its purpose: make the message clearer, more engaging and considerably harder to miss.
Before
After
Before
After
Generic
Passive
Information
Relevant
Immediate
Communication
Reflection
Sometimes effective design isn't about creating something entirely new. It's about recognising when an existing message deserves to be communicated better.
By simplifying the hierarchy, introducing stronger photography and building a more flexible visual system, the refreshed campaign gave an important student message considerably more presence.
