DLT BRUNCH
Brand Identity
2018
A bold, adaptable identity designed for a new generation of London day parties.
DLT Brunch Logo
Client: Days Like This Brunch
Industry: Events / Hospitality / Culture
Services: Brand Identity
Year: 2018
DLT Brunch needed to move beyond its original visual identity and establish a mark that felt simpler, younger and more adaptable across events, campaigns and digital content.
the challenge
Create an identity simple enough to recognise instantly, but distinctive enough to carry the energy of the event.
The original identity was detailed and difficult to use consistently at smaller sizes. The redesign needed to feel stylish and playful while remaining strong across social posts, event screens, photography and future campaigns.
Immediate
Energetic
Adaptable
Detailed
Formal
Fixed
From full name to cultural shorthand
“Days Like This” was reduced to the initials audiences already used: DLT.
The shortened name created the foundation for a more immediate, confident mark; one that could operate as both a logo and a stamp of belonging.
Original identity
Redesigned DLT identity
Built to move
A heavy geometric base gave the mark clarity, while the staggered construction introduced movement, depth and a playful sense of forward momentum.
Recognisable wherever the party happens
From social announcements to international events and live stage environments, the identity became a consistent signature across the DLT experience.
DESIGNED IN 2018.
STILL RECOGNISABLE TODAY.
The DLT mark became a consistent visual signature across event communications, social content and live experiences.
Reflection
The strength of the DLT identity comes from reduction. Replacing a detailed logo with a bold three-letter mark created something easier to recognise, easier to use and better suited to the pace of the brand. Years later, its continued visibility shows the value of building for longevity rather than novelty.
