Soft Life Sounds
Client: Soft Life Ski
Services: Brand Identity / Motion Identity.
Year: 2026
Extending the Soft Life brand into a music-first experience.
The Brief
Create a visual identity for Soft Life Sounds that extends the established Soft Life brand into a music-first, online experience without losing recognition.
Design Thinking
"S.l. Sona"
Inspired by sonar and the movement of sound through space
"S.l. Symatics"
Inspired by the physical patterns created by sound frequencies.
"S.l. Soundwave"
A typographic exploration based on rhythm and movement.
Developing the Chosen Direction:
SLS type needed to be playful, similar to the Soft Life Ski logo but hold a luxury appeal.
Tight typography, pushed to the edge of the disk shape.
Logo Reveal
A heartbeat rhythm introduces the mark.
The sound-wave halo expands as the identity reveals itself - expressing the energy and atmosphere of the music experiences.
Reflection
The challenge was not to create a completely new brand, but to design a symbol that could sit naturally within the Soft Life ecosystem while giving Soft Life Sounds its own voice.
The final identity balances familiarity and individuality, creating a confident, timeless mark built for music, movement and connection.
