Start here, Go Far
Client: West Thames College London
Category: Event Campaign
Year: 2021/22
InApril of 2022, whilst working at West Thames College I created the marketing assets for the Start Here Go Far Summer Campaign, a multi-channel marketing effort which aimed to promote the support that the college offers its students in preparation for life after college.
Together with the marketing team at West Thames College, we developed a few captions expressing the college's brand values.
I then took these captions and created a variety of hand-lettered text that will be prominently featured on all publications created for the Summer Campaign.
After trying out different handwriting styles, I decided on the thick, dynamic brush stroke lettering style for the final 3 captions.
Deliverables Included
Campaign Logo
Animated Logo
Hand Lettering x3
Bus Ads x3
Billboards x3
A5 Flyer
Pull up Banner
Video
SHGF - A Day in the Life (Zayd's Journey)
SHGF - A Day in the Life (Renee's Journey)
SHGF Interviews (Multiple)
Digital
In-App Ads x5
Email Banner
Social Media
Social Media Ads (IG) x9
Instagram GIF Stickers x5
Social Media Branding (All platforms)
Open Card
End Card
.png)
.png)
.png)
