In November 2021, I was tasked with branding the previously unbranded nursery to help attract new parents and pupils. Until then, it used the same identity as the college, but it was time for a brand of its own—one that still sat comfortably within the West Thames College ecosystem.

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I aimed to capture a sense of carefree exploration and safe learning. For the logo, I used the college’s alternative typeface, Fira Sans Bold, softened the outer corners, and gave each letter a different colour to create a playful, child-like feel.